Culturix Collective Logo

CONNECTING BRANDS

with the creator economy

Dominate the content graph and maximum the impact of your social content
CULTURIX COLLECTIVE
CULTURIX COLLECTIVE
CULTURIX COLLECTIVE
CULTURIX COLLECTIVE
CULTURIX COLLECTIVE
CULTURIX COLLECTIVE
CULTURIX COLLECTIVE
CULTURIX COLLECTIVE

Our Creators

We are a collective of values-powered vetted creators and makers. Our creators continuously push the boundaries of creativity with the ability to turn ideas into stories that resonate with audiences.

Creators are identified for their creative domain. They are craftspeople and storytellers who excel in their area of specialization across sectors, represent diverse communities, and have a strong understanding of Tik Tok and Instagram.

Their specialties range from creating high-quality reels, AI-generated animations, appealing motion graphics, photographs to compelling copywriting and drone videography.

@buds.forlife

Pets

@itsdanielleryan

Lifestyle

@claudiaaguzzo

Fashion

@themainmuse

Lifestyle

@Pending

Wellness

Discover how we empower brands to reach their audience through authentic creator collaborations.

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Why Creators

TikTok redefined social platform experience when it introduced the content graph.  Today, across all social platforms, the number of followers you have or the amount of media dollars you spend are no longer the most critical factor for brand success across social platforms. The content you publish is.

Connecting with your audiences means crafting content that reach them across the content graph, on their terms, based on their interests.  Today a Tiktok about a new Taylor Swift song, tomorrow, a post about how you are “very demure, very mindful”.

Harness the power of the creator economy to create content for your brand pages.
Why?
  • Creators possess a deep understanding of how to navigate these evolving content algorithms, allowing them to craft engaging, platform-optimized content that cuts through the noise.
  • They are opted-in to create content for brands’ social media pages by applying what they do best - creating content to help target audiences discover fresh and engaging content, with a quicker turnaround time.
  • Their expertise in trendspotting and their agility in adapting to the latest content dynamics give brands a competitive edge in reaching target audiences.
  • By collaborating with creators, brands can extend their reach far beyond their follower base, tapping into the content graph to connect with new audiences in a way that’s faster, more cost-effective, and aligned with current content consumption behaviours.

Why Creators

TikTok redefined social platform experience when it introduced the content graph.  Today, across all social platforms, the number of followers you have or the amount of media dollars you spend are no longer the most critical factor for brand success across social platforms. The content you publish is.

Connecting with your audiences means crafting content that reach them across the content graph, on their terms, based on their interests.  Today a Tiktok about a new Taylor Swift song, tomorrow, a post about how you are “very demure, very mindful”.

Harness the power of the creator economy to create content for your brand pages.
Learn more

The Creator Advantage

Harness the power of the creator economy for your content

Masters of content algorithms

Creators possess a deep understanding of how to navigate these evolving content algorithms, allowing them to craft engaging, platform-optimized content that cuts through the noise.

Omni-channel for your objectives

They are opted-in to create a variety of content for brands’ social media pages by applying what they do best - creating content to help target audiences discover fresh and engaging content, with a quicker turnaround time.

Trendspotting agility

Their expertise in trendspotting and their agility in adapting to the latest content dynamics give brands a competitive edge in reaching target audiences.

Expand your reach beyond followers, cost-effectively

By collaborating with creators, brands can extend their reach far beyond their follower base, tapping into the content graph to connect with new audiences in a way that’s faster, more cost-effective, and aligned with current content consumption behaviours.

Get started

Our Services

Collaborate with innovative creators

Discover the power of the creator economy to inspire and excite your target audiences with end-to-end creator matching and content delivery. Whether you are looking to introduce a new product, expand your brand’s reach, or elevate in-culture marketing capabilities, our tailored solutions are designed to meet your unique objectives.

From brief to strategy

  • We partner with you to understand your objectives and brief before identifying creators for the purpose. We help brands articulate their objectives and project manage to ensure that creator output is aligned with brand and campaign objectives.
  • In-house strategic social experts to support your campaign; from digital strategists to content producers, we’ve got you covered.

Talent matching

  • One of the pain points we hear from marketing teams is the time involved in researching creators relevant to their brand. We help reduce the time to impact with our fully opted in and vetted creators.
  • We pair your brand with content creators who specialize in your sector, ensuring that their knowledge and skillset align perfectly with your brand's needs. This results in campaigns that speak directly to your target audience.

Quality content creation

  • Our creators produce high quality content for various needs from entertainment content, UGC, product reviews, and reels to drone videography.
  • Whether you need UGC-style content for your own channels or budget-friendly collaborations where creators use their profiles, we offer flexible solutions tailored to your objectives and budget.

Project management

  • We manage the project from start to finish to ensure quality of output.
  • Leave the coordination of logistics, deadlines and communication with creators with us.

Performance and analysis

  • Get campaign analytics to better understand your return on investment and insights for future improvements.
  • Gain valuable information on audience demographics and behaviours for future campaigns.

Why

Culturix

The Collective was borne from our experience working with both content and brands. The social media landscape has changed rapidly over the past decade and good content is a revenue driver. Brands need to evolve how they create content more effectively for better monetization opportunities.

Many marketers today continue to rely on expensive agencies, production houses, and influencers, overlooking the immense and undervalued potential of the growing, highly specialized creator economy.

Creators excel at navigating dynamic content landscapes and are able to produce engaging, channel-optimized content that gets attention. By leveraging their expertise, brands can stay ahead of the rapidly changing market, drive revenue through authentic engagement in a more cost-effective and time-efficient way.

Culturix Collective is a values-powered network of vetted creators and makers. We connect great creative talent to brands; helping both creators and brands accelerate their growth.
While brands see value in working with creators, many face barriers to engaging creators:
  • Time-intensive vetting: Finding the right creators for the brand can require extensive research to ensure the partnership fits both brand goals and audience demographics.
  • Lack of alignment: Creator and brands may have mismatched values or audience targeting, leading to poor content impact.
  • Lack of bandwidth to manage project: Marketing teams lack the bandwidth to manage creator and brand collaborations.
Here’s where Culturix comes in. We offer full white glove service for brands, from understanding the brief, matching brands to creators aligned with the brand, managing the production process to delivery of the final assets.
CULTURIX COLLECTIVE
CULTURIX COLLECTIVE
CULTURIX COLLECTIVE
CULTURIX COLLECTIVE
CULTURIX COLLECTIVE
CULTURIX COLLECTIVE
CULTURIX COLLECTIVE
CULTURIX COLLECTIVE
CULTURIX COLLECTIVE
CULTURIX COLLECTIVE

Let’s Collaborate

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The Team

The team at Culturix Collective is driven by a shared passion for storytelling and creative innovation.

Alicia Cheng-Collette | Co-Founder

Alicia is a versatile marketer with a proven ability to drive impactful content transformations across a wide range of industries. Her leadership in high-profile marketing campaigns has resulted in significant business growth and recognition.

She brings over 15 years of experience in brand strategy and content transformation from her work with agencies and Fortune 500 companies. Her extensive background includes leading high-impact marketing initiatives that have delivered significant business results, cost savings for stakeholders and key employer brand awards.

One of the projects she'd spearheaded on the side, Influential Brands' set new industry benchmarks and provided valuable insights into consumer preferences across Asia Pacific, demonstrates her skill in building impactful solutions. Her approach to insights-led strategy will lay a solid foundation for helping Culturix Collective achieve its strategic objectives.

Matt Collette | Advisor

A veteran in the social and digital landscape, Matt brings a wealth of experience in creating award-winning campaigns that engage audiences. His experience will elevate the Collective's ability to push boundaries of creative innovation.

Matt has worked in Asia Pacific leading digital transformation at Edelman and Ogilvy with a proven track record of driving growth and pioneering the adoption of innovative technologies in addition to developing award-winning social and digital strategies.

He is passionate about pushing boundaries in digital, blending emerging technology and concepts with organizational goals. His ability in synthesizing complex insights and building high-performing teams is key in helping Culturix Collective adapt, scale, and thrive in a rapidly evolving digital landscape.

John Kambites

John Kambites is a seasoned animation producer with extensive expertise in 2D and 3D production, John has spent years leading major projects behind the scenes at studios like Cinesite and Netflix.

He has produced high-profile animated films such as The Addams Family, Fearless, and Hit Pig, and played a key role in a $90 million animated feature at Netflix. His work spans iconic series like The Cat In The Hat, Tom and Jerry, and Ren and Stimpy, showcasing his mastery of the animation pipeline.

Beyond animation, John has produced independent feature films, music videos, and the Peabody-winning PSA The Three Amigos. His forward-thinking approach to media technology, including AI integration, aligns seamlessly with our mission, making him a critical asset in driving creative excellence within the business.

Alicia Cheng-Collette | Co-Founder

Alicia is a versatile marketer with a proven ability to drive impactful content transformations across a wide range of industries. Her leadership in high-profile marketing campaigns has resulted in significant business growth and recognition.

She brings over 15 years of experience in brand strategy and content transformation from her work with agencies and Fortune 500 companies. Her extensive background includes leading high-impact marketing initiatives that have delivered significant business results, cost savings for stakeholders and key employer brand awards.

One of the projects she'd spearheaded on the side, Influential Brands' set new industry benchmarks and provided valuable insights into consumer preferences across Asia Pacific, demonstrates her skill in building impactful solutions. Her approach to insights-led strategy will lay a solid foundation for helping Culturix Collective achieve its strategic objectives.

Matt Collette | Advisor

A veteran in the social and digital landscape, Matt brings a wealth of experience in creating award-winning campaigns that engage audiences. His experience will elevate the Collective's ability to push boundaries of creative innovation.

Matt has worked in Asia Pacific leading digital transformation at Edelman and Ogilvy with a proven track record of driving growth and pioneering the adoption of innovative technologies in addition to developing award-winning social and digital strategies.

He is passionate about pushing boundaries in digital, blending emerging technology and concepts with organizational goals. His ability in synthesizing complex insights and building high-performing teams is key in helping Culturix Collective adapt, scale, and thrive in a rapidly evolving digital landscape.

John Kambites

John Kambites is a seasoned animation producer with extensive expertise in 2D and 3D production, John has spent years leading major projects behind the scenes at studios like Cinesite and Netflix.

He has produced high-profile animated films such as The Addams Family, Fearless, and Hit Pig, and played a key role in a $90 million animated feature at Netflix. His work spans iconic series like The Cat In The Hat, Tom and Jerry, and Ren and Stimpy, showcasing his mastery of the animation pipeline.

Beyond animation, John has produced independent feature films, music videos, and the Peabody-winning PSA The Three Amigos. His forward-thinking approach to media technology, including AI integration, aligns seamlessly with our mission, making him a critical asset in driving creative excellence within the business.

CULTURIX COLLECTIVE
CULTURIX COLLECTIVE
CULTURIX COLLECTIVE
CULTURIX COLLECTIVE
CULTURIX COLLECTIVE
CULTURIX COLLECTIVE
CULTURIX COLLECTIVE
CULTURIX COLLECTIVE

For creators

Get paid for your talent and passion.

Expand your opportunities and let's create something extraordinary.

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Culturix Blog

A collection of stories from Culturix Collective—featuring our people, our expertise, our research, and the dynamic evolution of our organization.